The Coleman Company is an international leader in the innovation and marketing of well-known durable consumer products that are used all over the world. With a revenue of more than 200 millions EUR in the EMEA region, the company encompasses 4 brands and offers a broad range of products sold through multiple retail channels. With the Campingaz brand the company is the No.2 branded player in Gas BBQs in Europe.

For the EMEA headquarter in Hattersheim (Frankfurt area) we are looking for a

Category Manager (m/f) BBQ – EMEA

Tasks and responsibilities

• Owns Product & Brand Strategy for its categories driving profitable growth
– Initiates and performs research, analysis and action planning to ensure appropriate Marketing Mix for its categories
– Identifies and exploits market opportunities in order to maximize sales and profit
– Ensures that pricing and profitability is in line with targets across EMEA.
Contributes to EMEA Strategic Plan and Budget Development
• Leads New Product Development and drives innovation
– Generates consumer and customer insights
– Develops a 3 to 5 year product road map for the business in line with strategic plan
– Executes in close collaboration with R&D and other functions against this road map
• Initiates Communication, Advertising and Promotion
– Creates promotion strategies for its business. Contributes to plans and standards for advertising and product promotions
– Initiates and directs efficient development of POS material (incl. Packaging and Catalogues) with the objective to generate synergies and consistency, reinforcing an appropriate brand image
– Closely collaborates with the Brand & Communication department
• Closely collaborates with EMEA markets and US headquarter
– Acts convincingly and passionately as “owner” and “face” of the category
– Generates passion and enthusiasm behind its initiatives
– Is involved in strategic customer relationships and visits whenever appropriate
• Leads one direct report, ensuring constant training and coaching in order to further develop required skills

Profile and competences

• Bachelors degree in Marketing. MBA or equivalent is preferred
• Minimum 4-6 years experience in International Product Marketing in well known Durables & / or FMCG companies, additional experience in Sales preferred
• International experience required, i.e. part of career took place outside home country and is experienced working with different cultures
• Meaningful experience in all Marketing Mix elements with focus on international Product Development and Communication
• Excellent strategic and operational skills; a strong strategic thinker with with the capacity to contribute to a comprehensive and visionary brand and marketing story who has proven to turn insights into action
• Sophisticated analytical skills (incl. meaningful financial understanding) and presentation skills
• Solid technical understanding / passion for technical products is considered a plus
• Fluency in English is a must (company language) ; additional European languages are a plus

How to apply

Please send your CV, covering letter, relevant certificates (academic qualification, previous experience), salary expectation and earliest start date to: Coleman EMEA GmbH, attn.: Rainer Schaubach, Am Eisernen Steg 20, 65795 Hattersheim or via e-mail to:application@coleman.eu

Please find further information about our company and our products @ www.coleman.eu, www.campingaz.com, www.sevylor-europe.com, www.aerobed.co.uk

Bitte geben Sie bei Ihrer Bewerbung folgende Referenznummer an: JD-503103