The Coleman Company is a global leader in the innovation and marketing of well-known branded outdoor products that are utilized all over the world. With revenue of more than 200 million Euros in the EMEA region, the company is formed by 5 brands (Coleman, Campingaz, Sevylor, Aerobed & Stearns) offering a range of products sold through multiple retail channels. In addition to holding the leading market position in its segments, the company has a long history of successful new product introductions and market development. Headquartered in the United States, the company has a significant international presence, with 30% of its revenues coming from outside the US.
For our Marketing team in the EMEA headquarter in Frankfurt am Main, Coleman is currently recruiting a Category Manager – Tents & Shelters. We are looking for an experienced, hands-on Marketing professional who brings a well balanced mix of strategic and operational product management expertise. Ideal for an experienced product / brand manager or a high flying assistant product manager looking to take the next step in their career.
Category Manager (m/f) Tents & Shelters
Principal responsibilities:
Leads New Product Development process
• Generates consumer and customer insights. Initiates relevant qualitative and quantitative surveys with Market Research department
• Translates insights and ideas into strong product concepts and leads a multi-functional team delivering truly innovative products
• Guarantees a strong innovative pipeline to fuel the category’s growth
Grows Tents & Shelters Sales and Profitability
• Ensures that pricing and profitability is in line with targets across EMEA
• Identifies ideas and leads projects to profitably grow the business
• Closely collaborates with Sourcing as well as EMEA core markets
Executes and further develops the brand strategy; makes sure that the brand design strategy is consistently applied in the category
Co-leads the development of packaging, communication, POS, online and PR materials with the Brand & Communication team
Closely collaborates with EMEA markets enabling a seamless flow of information and a maximum impact of initiatives
INTERNAL / EXTERNAL RELATIONSHIPS
Internal:
• Reports into Category Management Director – Softlines
• Intensive interaction with multifunctional team (R&D, Sourcing, Finance, Supply Chain, Legal), EMEA markets, EMEA management and Global headquarters
External:
• Maintains relationship with representatives of external agencies (research, packaging and artwork, design)
KNOWLEDGE, EXPERIENCE AND SKILL REQUIREMENTS
• Bachelors degree in Marketing or Business Management. MBA or equivalent is considered a plus
• 4-6 years experience in International Product / Brand Management, preferably in an Outdoor consumer products business
• Having grown a solid expertise in all Marketing Mix Elements with strong focus on International Product Development and Project Management. Additional experience in Communication and/or Sales is considered a plus
• Excellent strategic and operational skills: a strong strategic thinker with sophisticated analytic skills (incl. financials) that has proven to turn insights into action
• Outstanding communication skills, being able to effectively communicate with a diverse multi-functional team with different personal backgrounds across different locations
• Preferably international job experience, i. e. part of the career has been outside home country. Alternatively experienced in working with different cultures
• Fluent in English is a must (company language) Additional languages are a strong advantage
Location:
You will be based in our EMEA headquarters in Hattersheim near Frankfurt am Main / Germany.
Starting Date : asap
How to apply:
Send your CV in English, covering letter and relevant certificates (academic qualification, previous experience) with your salary expectations and earliest start date in one PDF document to: application@coleman.eu.
Please find further information about our company and our products at www.coleman.eu , www.campingaz.com , www.sevylor-europe.com , www.aerobed-europe.com
Bitte geben Sie bei Ihrer Bewerbung folgende Referenznummer an: JD-509458